Jampp is a mobile app marketing company. Our platform helps mobile app advertisers to acquire and re-engage their users globally. This enables brands to go beyond simple installs and re-targeting clicks, as it optimizes for in-app activity and conversions, thus maximizing lifetime value. Our intention in this initial post is to give a brief overview of the different systems that power our platform. In future posts we will delve deeper into most of the topics covered here and others.