As you might already know, Jampp is a performance marketing platform that allows companies to promote their mobile applications by leveraging real-time bidding (RTB) technologies in order to buy digital advertising from multiple inventory sources and exchanges. During an RTB transaction, an auction is announced and any interested bidder has to answer with a bid price within a time constraint of about 100 milliseconds. The bidder that wins the auction pays the second-highest price and obtains the right to print a creative (which is just jargon for displaying an ad) on a publisher site. If the banner is clicked by...
Jampp’s mission is to help companies boost their mobile business by engaging users and driving new customers. Fighting mobile fraud is a top priority to ensure this goal is possible. Other than spamming, phishing and scamming, ad fraud is one of the most profitable scenarios for rogue internet users. With impact forecasts of mobile fraud in 2016 that varied along $1.25bn (Forensiq) and $7.2bn (ANA), we can see how this is a crucial problem in the industry.
…we posted about caching. Time to post about caching again. This time, we’re going to concentrate on the complexities of caching at scale. You know, you have a big honking piece of a datacenter crunching numbers so you can post the most awesome kitty pics. That’s what the internet is for after all. And you want your awesome kitty pics to appear in less than 100 milliseconds because… well, teenagers are impatient.
Jampp’s mission is to help companies grow their mobile business by engaging users and driving new customers. Combatting mobile fraud is a top priority to ensure this is possible. Other than spamming, phishing and scamming, ad fraud is one of the most profitable scenarios for rogue internet users. Mobile fraud forecasts for 2016 vary along $1.25bn (Forensiq) and $7.2bn (ANA). Yes, you’ve read that correctly: impact is on the order of billions of dollars.
At Jampp, we use a variety of sources to generate our traffic flow. Generally speaking, the source employed in one campaign is not necessarily the same as the one used in another. However, most platforms do not have a unified measure to compare the quality of the traffic sources. To create such measure, it is not as trivial or simple as comparing CTRs due to the aforementioned usage of different sources in different campaigns and because campaigns do not share the same post-install metrics (and we are precisely interested in post-install quality). In this entry, we briefly discuss how we...
On May 18th, our data team participated in the “Big Data: Present and Future in Argentina” conference organized by the Buenos Aires Institute of Technology ( ITBA). Several companies that are currently working with technologies considered as part of the Big Data ecosystem or building their own attended this event.
Recently in Jampp, I had the chance to switch some of our data science environment from Python to Julia. For various reasons, its type system is, in my opinion, one of the best language features. The most obvious one is the performance enhancements it allows. I will not, however, address that point here: it has been benchmarked very well in several places. Instead, I will briefly show a safety advantage this type system brings that is really handy for data science.